The Juice: Average Nicotine Use

The Juice: Average Nicotine Use

The eJuices.co team looks forward to working with you in helping your business succeed. Part of the vaper’s vaping experience is harm reduction, particularly reducing nicotine use. Your customers’ access to flavors is also an essential part of the vaping experience, but you should also help them reduce their dependence on nicotine as well. For the most part, this dependence on nicotine has gone down over the years. In this edition of The Juice, we show how customers have stepped down their nicotine usage over time.


In the early days of vaping, many customers used an average of nearly 15mg of nicotine. This may be because it was early in the customer’s vaping journey. Over time, customers’ average nicotine usage dropped significantly. Today, many customers use 3mg or 6mg of nicotine in their vape juice, although some customers do prefer nicotine salts, which are generally 35mg or 50mg. 


We hope that this information gives you some insight into where customers are in their vaping journey and their particular vaping experiences and encourage them to share their stories on social media or online reviews.


The eJuices.co team cares about the welfare of your business and your customers. We believe you should encourage them to step down nicotine use as much as possible. If you are unsure of where to start, you can always contact your eJuices.co account manager or sales representative. We are looking forward to speaking with you.

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