The eJuices.co team, like the rest of the vaping industry, is still searching for answers on PMTA. Some vendors have completely shut down, while others continue to soldier on as their PMTA application is being reviewed. Others may be concerned about specific enforcement actions; as of this writing specific enforcement actions are still unclear. However, the eJuices.co team will keep you informed on what the FDA intends to do now that PMTA has passed. Here’s how to support your customers post-PMTA, as they will have questions.
Clearly State Which Vendors Are And Aren’t Going Through PMTA
The website VapePMTA has a good idea of who is and isn’t going through PMTA. However, we must remind you that this isn’t a final list, but rather updates on who has submitted their PMTA applications. While you don’t need to update this list daily for your customers, you can always point them to this website so they can check out what brands are going through the PMTA process and which brands are potentially going out of business. Some brands have only sent certain products through the PMTA process, so make sure your customers know that as well.
Offer Alternatives
Let’s say a brand your customers really love isn’t going through PMTA. Try to search for alternatives most similar to the discontinued product. For example, if the brand is known for dessert flavors, point them to the many similar dessert flavors still available. Ask your customers what flavor profiles they love in person or leverage social media to make sure you know what your customers are buying. Not sure what is selling best around you? You can check out our WSBAM offering or talk to your eJuices.co account manager or sales representative.
Continue To Take Action
Just because PMTA has passed doesn’t mean you should stop taking action. It is very important that you continue to fight for access to flavors. Your customers look to your business as an advocate for access to flavors. As a business owner, your voice is often amplified further than that of an individual. Let them know your customers depend on you to provide alternative nicotine products to your community.
That’s all for our Vape Success Series. If you have any questions or concerns, you can always contact your eJuices.co account manager or sales representative. We’re looking forward to speaking with you and helping your business succeed.